Visual Branding for News Channel has a ranking from the most important to the least important that determines the "visual perception". This order of importance is determined by the visual elements that remain on air for the longest duration in a one-day broadcast. Conducting a News Channel Analysis for Prestigious Visual Concept is essential.
The order of importance and the average usage time may vary depending on the content of the broadcast, but the following is the general overview.
LINE UP | TYPE | TOTAL VIEW TIMES IN 1 DAY |
1 | Screen Layout (logo-ticker-lower third) | 24 Hour |
2 | Set Design | 4 Hour |
3 | Promo Video | 1 Hour |
4 | Info Graphic | 30 Munite |
5 | Opener Video | 16 Munite |
"Make sure to conduct your own news channel analysis for achieving a prestigious visual concept."
In the Screen Layout, Lower Thirds appear for an average of 20 hours in total.
The focus should be on Screen Layout Design and Set Design, but Openers, which seem short for their time frame are also invaluable for establishing and maintaining the News Channels prestige.
An example from a 40-minute Studio Program broadcast:
The News Channel broadcasts: 40-minute Set Design with Video Wall incorporation, 35-minute Lower Third plus Connection Box, 10 + 10 = 20 seconds long Opener
Result
News channels that take these appearance times as a reference and emphasize Screen Layout and Set Design attain a prestigious visual concept.
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