A Broadcast Designer is the key person ensuring a visual perception parallel to the News Channel Branding. Broadcast Designer is a generic reference, they work alongside Motion Graphic Designers to ensure the quality of Professional TV Graphic Design. Broadcast Designers and Motion Graphic Designers are deemed as important posts in the TV Branding Agency of TV Design Agency.
A gap of designers working in the news channel design segment is prevalent.
Despite the need for designers in the TV sector, specifically Screen Layout designers, most newcomers prefer to take part in the animation side of the business, therefore a gap of designers working in the news channel design segment is prevalent. The same gap exists in the broadcast production side where there is a proficiency in openers and a weakness regarding the Screen Layout design. It should be kept in mind that Screen Layout constitutes the building block of TV News Channels. A seasoned News Broadcast Designer should have two hats;, one as the news editor and the other as the news viewer. With this broad vision the News Broadcast Designer must feel the news in his soul to see what the real necessities of the business requires. In order to design the TV brand image, the News Broadcast Designer should plan its design process endeavoring to ensure the Channels visual integrity while reflecting the brand image at the same time. One must be an open minded meticulous hard worker, as the designers talent and experience may exhibit the work as an easy task albeit it being a quite strenuous task.